Background image of smash deltas logo.Real Data Strategy


In previous roles, our people have led work that traverses strategy, data science and policy:

Deploying previously-untouched mass behavioural datasets to provide new perspectives on travel patterns and intent. Analytics were used to inform major planning initiatives for an existing metropolitan transit system.

Leveraged the data resources of one of the largest financial organisations in APAC for commercial use cases in a range of industry verticals, including tourism and infrastructure.

IoT behavioural analytics of data from onboard vehicle computers. The study used machine learning processes to classify driver behaviour and inform product development strategy.

Collaborated with a major telco to deploy movement data in industry use cases. The partnership included providing commercial overlay, use case development and verification against traditional research.

Consolidation and analysis of on/off field player performance data to better capture individual performance trajectory and injury factors for a major Australian sports team.

End-to-end data strategy encompassing data architecture, data quality and analytical capability. The strategy encompassed proof-of-concept analytics and visualisation of on-demand customer behaviours to inform customer curation and marketing.

Proof-based ecommerce strategy for a major retailer leveraging purchase path analytics, behavioural segmentation and recommendation systems. Driving a consistent and linked customer experience in-store and online.